The One Color That Unifies Tech and Nature

Introducing “NEO MINT”

After a long successful run of pale muted pink aka Millennial Pink, what will be the next color trend?

Wide predictions point to “NEO MINT”. This gender-neutral shade of pastel mint will be the color of choice for 2020.

A Futuristic Vision

We anticipate and embrace this color shift and created a new series of designs dedicated to NEO MINT in creative ways as the main color theme or accent color.

“2020 will be the year that a super-futuristic vision becomes reality,” said WGSN color director Jane Monnington Boddy in a blog post. “For years we’ve been imagining life in 2020, and now the worlds of technology and science are turning these dreams into reality.”

“The buzz around these futuristic times will drive a trend towards colors that capture this sensibility,” Boddy added. “As we near 2020, we will see the clean, pure tone Neo Mint as the color of choice.”

In an interview with Dezeen, Boddy explained that she’s already seen Neo Mint in pieces by fashion-forward brands and on the pages of Instagram influencers, which is similar to how Millennial Pink gained a foothold in pop culture.

Pastel tinted green is not necessarily a new color. 2010, 2005 and 2003 all featured similar shades as Pantone’s official color of those years; Turquoise, Blue Turquoise, and Aqua Sky, respectively. What’s cool about this color is that it looks like a stick of Spearmint gum that’s just been unwrapped — and feels as fresh.

Gift With Purchase Inspiration

Here are some ways we are incorporating Neo Mint into our GWP designs:

Clean Crisp Clutch in Cool Spearmint

Sea Creatures in Neomint Jelly

Sea Creatures in Neomint Jelly

Pastel NeoMint with Wide StrapPastel NeoMint with Wide Strap

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