The New Yorker Canvas Tote as an Iconic Status Symbol

It’s a rare day when I don’t see a New Yorker canvas tote on the streets of Manhattan. It’s a simple bag but only a few people know what went into the design of it. With a strict budget, we maximized the size so that it’s functional. Handle length is long enough to carry over the shoulder. The production process involves ironing to fold the entire bag into a required size in a mailer bag so that it can be mailed as a flat pack, saving our client almost one dollar is shipping cost alone. The bag is 100% cotton, attractive, washable and durable.

“There’s a lot that brings me joy in my business but it’s a particular thrill to see a product we helped design and manufacture used by the public.”

We have several New Yorker totes hanging by the door of our apartment for grocery shopping. There’s a lot that brings me joy in my business but it’s a particular thrill to see a product we helped design and manufacture used by the public.

Why This Bag Works

  • Handle length is long enough to carry over the shoulder
  • Size maximized within strict budget guidelines
  • Cost savings design to snugly fit in a flat pack mailer (special ironing process for folding)
  • 100% cotton, attractive, washable and durable
  • Iconic brand nice enough to display when not in use
  • It’s achieved its 15-seconds of fame [see press mentions below]

Practical and Functional

These days more and more savvy folks are using tote bags to carry groceries and retail purchases. They also work great for organizing home items. When they’re not in use, they can be hung on a chair or door hook.

Here is how The New Yorker markets their coveted canvas tote:

Some Good Press Mentions:

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