Rose gold is a universally flattering shade. Its versatile reddish tint adds radiance to a wide range of skin tones and styles. The understated eye-catching hue is decidedly feminine. It is no wonder why it has and continues to be the dominant metallic color in beauty, fashion, jewelry, and other sectors. The rose gold hue has been incorporated in the beauty industry in both cosmetics and packaging.
What is Rose Gold?
Rose gold is actually a combination of gold, silver, and copper. The amount of copper added determines how red the hue is.
Rose gold was first used in early 19th century Russia by the famed jeweler Carl Faberge in his infamous Faberge Eggs, and was known as Russian Gold. In the 1920s, at the beginning of the Art Deco period, rose gold was used by jewelry designers like Cartier, according to Maria Killam, an interior designer and color expert.
“We are seeing a lot of Deco influence in the current trends,” Killman said. “Metals for interiors have been getting warmer recently, and now that gold is dominating the scene, rose gold has a strong place on the edge of the trend for those who love to push the limits.”
When Apple launched iPhone 6S line in September 2015, it brought rose gold to the mainstream and CNET reported that “Rose gold became the new black (for gadgets)”. Apple was spot on trend because nearly 40% of all iPhone 6S preorders that year were for rose gold, thanks due to the preorder frenzy coming from iPhone buyers in China.
Before we make way for the awaited NeoMint in 2020, let’s pay tribute to our beloved metallic pink hue.
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Sung Park, along with his wife and business partner, Annie Fan, own Custom Direct Promotions (CDP). CDP is a provider of high-quality GWP packaging solutions to optimize materials used and control costs for luxury brands.
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